{"id":6309,"date":"2024-04-28T07:36:00","date_gmt":"2024-04-28T07:36:00","guid":{"rendered":"https:\/\/blog.bcnewt.com\/2024\/04\/28\/phplist-vs-mailchimp-quina-es-la-millor-opcio-per-al-teu-marqueting-per-correu-electronic\/"},"modified":"2024-05-13T17:08:52","modified_gmt":"2024-05-13T17:08:52","slug":"phplist-vs-mailchimp-quina-es-la-millor-opcio-per-al-teu-marqueting-per-correu-electronic","status":"publish","type":"post","link":"https:\/\/blog.bcnewt.com\/ca\/2024\/04\/28\/phplist-vs-mailchimp-quina-es-la-millor-opcio-per-al-teu-marqueting-per-correu-electronic\/","title":{"rendered":"PHPList vs. Mailchimp: Quina \u00e9s la millor opci\u00f3 per al teu m\u00e0rqueting per correu electr\u00f2nic?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;css&#8221; sticky_content_alignment=&#8221;default&#8221; background_color=&#8221;#b3d5a0&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;20px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h6><span style=\"color: #333333;\"><strong>Taula de continguts<\/strong><\/span><\/h6>\n<ul>\n<li>\n<h6><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"#marketing\">Email m\u00e0rqueting<\/a><\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"#control\">Personalitzaci\u00f3 i control<\/a><\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"#costo\">Cost<\/a><\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"#automatizacion\">Automatitzaci\u00f3<\/a><\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"#open\">Open Source vs SaaS<\/a><\/span><\/h6>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<p id=\"marketing\">La primera vegada que vaig arribar als 500 subscriptors a la meva llista de correus feia servir Mailchimp. Aleshores vaig haver de suspendre alguns enviaments, pel cost que suposava, cosa que aviat es va fer un parany: no incrementava les meves oportunitats de negoci per no tenir diners per incrementar les meves campanyes de m\u00e0rqueting.<\/p>\n<p>Aix\u00ed \u00e9s com vaig arribar al m\u00f3n de l&#8217; <em>open source<\/em> per al m\u00e0rqueting per correu electr\u00f2nic de la m\u00e0 de <a href=\"https:\/\/www.phplist.org\/\" target=\"_blank\" rel=\"noopener\">phpList<\/a> .<\/p>\n<p>El m\u00e0rqueting per correu electr\u00f2nic \u00e9s una eina indispensable a la caixa d&#8217;eines de qualsevol estrateg digital. Ja sigui per promocionar productes, compartir not\u00edcies, o mantenir els clients informats, el correu electr\u00f2nic segueix sent un dels canals m\u00e9s efectius per arribar a la teva audi\u00e8ncia. I quan es tracta de triar una plataforma per gestionar les campanyes de correu electr\u00f2nic, phpList i <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> s\u00f3n dues opcions populars entre les empreses i els professionals del m\u00e0rqueting.<\/p>\n<p>En aquest article, compararem phpList i Mailchimp per ajudar-te a decidir quina \u00e9s la millor opci\u00f3 per a tu.<\/p>\n<h2 id=\"control\"><strong>1. Personalitzaci\u00f3 i Control:<\/strong><\/h2>\n<p>Un dels principals avantatges de phpList sobre Mailchimp \u00e9s el nivell de personalitzaci\u00f3 i control que ofereix. phpList \u00e9s una soluci\u00f3 de codi obert que pots instal\u00b7lar al teu propi servidor, cosa que et brinda un control total sobre les teves dades i la capacitat de personalitzar completament la teva plataforma de correu electr\u00f2nic. Aix\u00f2 \u00e9s especialment \u00fatil si necessites complir regulacions estrictes de privadesa de dades o si vols integrar la teva plataforma de correu electr\u00f2nic amb altres sistemes interns.<\/p>\n<p>Mailchimp, per altra banda, \u00e9s una plataforma allotjada al n\u00favol, la qual cosa significa que est\u00e0s limitat a les funcionalitats i caracter\u00edstiques que ofereix la plataforma. Encara que Mailchimp ofereix una \u00e0mplia gamma de plantilles i eines de personalitzaci\u00f3, potser no sigui suficient per a aquells que necessiten un control m\u00e9s granular sobre les seves campanyes de correu electr\u00f2nic.<\/p>\n<h2 id=\"costo\"><strong>2. Cost:<\/strong><\/h2>\n<p>Una altra consideraci\u00f3 important en triar entre phpList i Mailchimp \u00e9s el cost. phpList \u00e9s una soluci\u00f3 de codi obert, la qual cosa significa que la pots descarregar i utilitzar de forma gratu\u00efta. No obstant aix\u00f2, \u00e9s important tenir en compte que encara haur\u00e0s de pagar pels costos dallotjament i manteniment del teu propi servidor.<\/p>\n<p>Mailchimp, d&#8217;altra banda, ofereix una varietat de plans de preus, des d&#8217;una opci\u00f3 gratu\u00efta fins a plans de pagament que varien segons la mida de la llista de subscriptors i les funcionalitats que necessitis. Si comenceu i teniu un pressupost limitat, l&#8217;opci\u00f3 gratu\u00efta de Mailchimp pot ser atractiva. No obstant aix\u00f2, a mesura que creixi la llista de subscriptors i necessitis accedir a funcionalitats m\u00e9s avan\u00e7ades, \u00e9s possible que els costos de Mailchimp comencin a sumar.<\/p>\n<h2 id=\"automatizacion\"><strong>3. Automatitzaci\u00f3 i Segmentaci\u00f3:<\/strong><\/h2>\n<p>Tant phpList com Mailchimp ofereixen funcionalitats d&#8217;automatitzaci\u00f3 i segmentaci\u00f3 que us permeten enviar missatges personalitzats a la vostra audi\u00e8ncia en el moment adequat. Tot i aix\u00f2, la facilitat d&#8217;\u00fas i la profunditat d&#8217;aquestes funcionalitats poden variar entre les dues plataformes.<\/p>\n<p>Mailchimp \u00e9s conegut per la seva interf\u00edcie dusuari intu\u00eftiva i les seves potents eines dautomatitzaci\u00f3, que et permeten crear f\u00e0cilment fluxos de treball personalitzats per a les teves campanyes de correu electr\u00f2nic. A m\u00e9s, Mailchimp ofereix una \u00e0mplia gamma d&#8217;opcions de segmentaci\u00f3 que us permeten dirigir-vos a segments espec\u00edfics de la vostra audi\u00e8ncia en funci\u00f3 de criteris com la ubicaci\u00f3, l&#8217;activitat passada i els interessos.<\/p>\n<p>phpList tamb\u00e9 ofereix funcionalitats d&#8217;automatitzaci\u00f3 i segmentaci\u00f3, per\u00f2 pot requerir una mica m\u00e9s de coneixements t\u00e8cnics per configurar-les i utilitzar-les completament. No obstant aix\u00f2, si esteu disposats a invertir temps en aprendre com aprofitar al m\u00e0xim phpList, podeu crear campanyes de correu electr\u00f2nic altament personalitzades i efectives.<\/p>\n<p>En resum, tant phpList com Mailchimp s\u00f3n excel\u00b7lents opcions per gestionar les campanyes de correu electr\u00f2nic, per\u00f2 la millor opci\u00f3 per a tu dependr\u00e0 de les teves necessitats espec\u00edfiques i del teu nivell d&#8217;experi\u00e8ncia t\u00e8cnica. Si valoreu el control i la personalitzaci\u00f3, phpList pot ser la millor opci\u00f3 per a tu. Daltra banda, si prefereixes una soluci\u00f3 f\u00e0cil dusar amb potents eines dautomatitzaci\u00f3, Mailchimp podria ser lelecci\u00f3 adequada. La decisi\u00f3 \u00e9s a les teves mans!<\/p>\n<h2 id=\"open\">4. Open Source vs SaaS<\/h2>\n<p>El fet que una eina digital sigui de codi obert, com \u00e9s el cas de phpList, t\u00e9 un gran impacte en la manera com treballes amb ella. S&#8217;anomena codi obert a un model de producci\u00f3 descentralitzada que permet que qualsevol persona modifiqui i comparteixi tecnologia perqu\u00e8 el disseny \u00e9s accessible de manera p\u00fablica.<\/p>\n<p>Tanmateix, treballar amb solucions de codi obert implica que necessitis un professional del programari que et proporcioni suport t\u00e8cnic.<\/p>\n<p>En el cas de Mailchimp, \u00e9s un cas exemplar de producte sota \u00fas de llic\u00e8ncia de pagament, \u00e9s a dir <em>Software as a Service<\/em> o SaaS. Aquest model permet accedir a la soluci\u00f3 a diferents escales de producte i sota demanda. Dit en altres paraules, nom\u00e9s el que fas servir.<\/p>\n<p>Al meu entendre, cada usuari o empresa t\u00e9 les seves pr\u00f2pies necessitats de m\u00e0rqueting. Aix\u00f2 em fa pensar que hi podria haver casos on sigui m\u00e9s pr\u00e0ctic implementar phpList, per exemple, quan es vol optimitzar costos o enviar campanyes a un nombre elevat de destinataris. En canvi, trobo que Mailchimp t\u00e9 un sentit per a aquells rangs mitjans de volum, aix\u00ed com empreses o particulars sense coneixements t\u00e8cnics o lassist\u00e8ncia dun professional especialitzat en phpList.<\/p>\n<p>Quina \u00e9s la teva situaci\u00f3?<\/p>\n<p>&nbsp;<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<p>Aliquam erat volutpat<\/p>\n<p>\n\u00a0&#13;\n<p><\/p>Pellentesque elit diam, mattis ut dolor eu, sagittis scelerisque ligula. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Vestibulum quis ligula tempor, consectetur urna et,\r\n<p>&nbsp;<\/p>\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">&#13;\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"506\" class=\"wp-image-506\" src=\"https:\/\/themenectar.com\/salient\/mag\/wp-content\/uploads\/sites\/41\/2023\/06\/pexels-sarai-carrasco-17060510-1-883x1324.webp\" alt=\"\"\/><\/figure>&#13;\n\r\n\r\n&#13;\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"563\" class=\"wp-image-563\" src=\"https:\/\/themenectar.com\/salient\/mag\/wp-content\/uploads\/sites\/41\/2023\/06\/surface-t6r-r8BHj2Q-unsplash-1194x1324.webp\" alt=\"\"\/><\/figure>&#13;\n<p><\/p><\/p>\r\n<\/figure>\r\n<p>faucibus enim. In aliquam tempus porta. Mauris vel finibus risus. Maecenas egestas mi sed neque finibus, nec faucibus ipsum aliquet. Duis scelerisque at odio vel tempus. Morbi a tincidunt nunc, id rutrum erat. Fusce egestas quam vel facilisis tempor.Morbi non orci elementum, sollicitudin mauris laoreet, luctus est. 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